What is SEO? It is an acronym for Search Engine Optimization which is the process of designing your web content in a way that increases traffic to your website, thereby increasing your potential sales.
Each time an Internet user runs a search on Yahoo, Google, Bing, etc., these search engines go over 20 billion webpages to find what the Internet user is looking for. This also means your website has to deal with that much competition as you hope and pray it gets a good rank when it’s time for the search engine results page or SERP to be displayed.
But getting a good page rank is beyond hoping and praying. It requires work.
Search engines cannot always keep track of what’s happening to your website, whether you have relevant information to provide for a particular search request, and whether you offer more or less value to the Internet user than what your competitor sites can.
In fact, there’s a good chance that with the volume of webpages search engines have to scour while processing a search request, your site may just get skipped.
This is why you need to use SEO techniques.
YOU NEED SEO TO HELP THE SEARCH ENGINES FIND YOU AND DECIDE THAT YOU DESERVE A GOOD PAGE RANK FOR EACH SEARCH REQUEST THAT IS RELEVANT TO YOUR SITE.
The more SEO-optimized your website is, the more relevant it is in the eyes of the search engines, and the higher your page rank will be.
The higher your page rank, the more visible you are to people.
Increased visibility equals increased traffic.
It is now up to you how to handle this traffic so you can make it productive enough as to give you PROFIT, which is what you want as a business.
There are many tutors online that may help you in optimizing your personal sites. You just need to carefully look for those that provides you with more understanding of SEO. This is exactly what is SEO about.