What is SEO?
SEO stands for the term Search Engine Optimisation and it is defined as a as the process of designing a web content that would produce high traffic in websites as well as a higher ranking for websites in search engines such Google, Yahoo, Bing, etc.
What is Search Engine Traffic?
Search Engine Traffic is defined as the traffic that is brought about to the website through the results of using search engines like Google, Yahoo, Bing, etc. In this modern age, many people are finding information through the use of search engines and studies have shown that most people utilize the links that are found in the first page of these search engine results. This is the reason why websites should be included in the top ten ranking sites because most people are more inclined to visit the top-ranking sites.
What is Page Rank?
Page Rank is a numerical figure that is given by Google in terms of determining a website. Google determines the importance, relevance, and validity of a website through the specific numerical figure that it gives to a website. This is derived through the use of proprietary algorithm. Whenever a user searches content through the use of certain keywords, the sites which are ranked higher would be listed higher in the search page results.
What are SEO tools?
These are tools that help in performing search engine optimisation like keyword analysis, link analysis, SEO toolbar, and more. These SEO tools help in providing detailed results when it comes to using SEO in websites.
How does SEO help websites?
SEO helps websites in different ways. Here are some of the benefits of utilizing SEO:
Improved Traffic in Websites – Utilizing SEO means that the website content provided are more informative and of “high quality”. This means that people are more likely to visit these websites because they are able to gain helpful information through the website. Aside from that, utilizing SEO means that a website would be able to communicate with their target market thus creating a more established business relationship in the Internet.
Relevance in Search Engines – As mentioned, people nowadays often turn to search engines in terms of finding different information in the web and this is the main reason why having relevant online presence is important. If the website would have a strong and relevant online presence, higher traffic volume could be directed in the website. Through utilizing SEO, search engines like Google, Yahoo, Bing, etc. could take note of the website and could increase its page ranking. An increase in page ranking means that it would appear closely to the first page of the search results page that users could view and click on.
Wider Business Opportunities – Having a wide audience would also mean more business opportunities for website. For example, a website selling specific items would have a wider range of market for selling their items. If a website does not utilize SEO in its operation, they would never have the opportunity to contact their target and potential market. If more people are able to visit the website, there is a bigger chance of higher productivity and more business opportunities.
How can you measure the results of SEO?
Though there is no guarantee that you would be placed first in Google search, utilizing SEO is still a good strategy since the results could be measured. These results could be identified through the traffic volume, sales figures (if applicable), click-aways, and more. The statistics provided through measuring SEO would help websites in monitoring if utilizing SEO was a wise business decision.