In Search Engine Optimization (SEO), you will never be successful without the use of some software programs. Among them are:
1. SEO Analyzer
This tool can contribute a lot to your optimization project. When you use this SEO Analyzer, it gives you a report on the possible weaknesses of your SEO efforts. For this reason, you can immediately perform some changes to increase your chances for a higher search engine rank. It also records previous reports, which you can download in PDF format. Do not worry about the interface because it is easy to navigate.
2. Rank Checker
As the name suggests, it allows you to check the possible search engine ranking for your site. For a day, it can manage up to five keywords. This is such a huge help on your part, right? It even keeps a history of your rankings, which you can access and download anytime. When you install the browser key, it copies the link of the page you are in automatically. Hence, you can do a faster rank check.
3. Backlink Checker
Are you in doubt of your backlinks? Are you thinking if they are sufficient enough to assist you in your SEO efforts? Use this tool then. This will carefully assess your backlinks. This is recommended for those who are only beginners in link building. Excitingly, this can also evaluate the backlinks of your competitors.
4. Google Analytics
This is the commonly used site analytics tool by website owners who are aiming to become successful in their SEO campaign. Made by Google for everybody, it offers sets of data that are valuable to you as a site owner. It gives reports on which content obtained the most visits. It also shares information about traffic behavior and many more.
5. Google Webmaster Console
If you want to know how Google views your site, use this. It tells you about backlinks, crawling speed, crawling rate and others. This is again from Google.
6. Wordtracker SEO Blogger
If you hire someone to post blogs for your company to create backlinks, ask him to rely on this. This can give him the most searched keywords for his topic. He can make use of this together with the blog publishing software. Hence, he can immediately optimize his post as he writes.
7. Google Adwords Keyword Tool
This is a program that suggests keywords for Google AdWords. If you are a beginner in Pay per Click (PPC) advertising and only on your way to learn about Google Adwords, this will supply you with great ideas about the appropriate keywords for your website. All you need is to type the word or phrase in the box provided (or the URL) and this will show a long list of keywords related to what you do.
Even if you have carefully researched and planned everything for your SEO campaign, it still does not guarantee success. You will need to do follow-ups or double checking after you and your team accomplished the tasks involved. This is essential to make sure that you are just on the right path. This is important to enable you to immediately modify what has been completed. The tools above are free. But more importantly, each of them can contribute to your goal.