Your only concern when you launch your online business is to build a website. This can assist you in your aim to create awareness about your enterprise over the Internet. With a great percentage of people now online, you think you are a sure winner. All you have to do is to give out leaflets, display posters and place advertisements with your website address so they know how to reach you online.
What about the people who are not able to have a copy of these promotional materials? Word of mouth will play the big role – this is what you think. And what about the individuals who are able to get a copy – you think they will go online and visit your site? That is fat chance.
Truth is that you should not rely on Internet users to make an effort to visit your site and discover information about your company, as well as know about the products or services that you offer. The process must work this way: search engines finding your site and connecting you to your prospective customers as they make an inquiry and as they browse top search result pages. However, this will not happen if you do not make a 360-degree turn in your promotional approach. Search Engine Optimization or SEO is what you will need to expect huge and positive changes.
Because you are not familiar with SEO, you cannot easily understand how this will help generate traffic in your website so you can share valuable information with your target market. You ask: how is it possible for search engines to find and place you in the first page of the list of search results?
Search engines have spiders that work four important tasks: 1) Crawling 2) Discerning Relevancy 3) Indexing and 4) Ranking. Before all these, however, one thing has to take place first: Internet users making an inquiry about specific information by typing words or phrases in the browser. It is only after this that search engine robots can begin their tasks. Below is the simplest explanation (minus the technicalities) we can offer so you can easily understand the process:
Crawling – Search engines will start to creep through the World Wide Web, looking for data that will possibly match user’s request. If your website performs regular updates of content, you can be sure that your site will be one of those that they will crawl.
Discerning Relevancy – As they roam around the Internet, search engine robots definitely look for links that will make it easy for them to understand what your site is all about. More importantly, they painstakingly check if it carries content that matches the need of the searcher. They also seek for words or phrases that are similar to what the user has typed so they can establish your site’s relevancy to the query.
Indexing – After confirming the relevancy of your site, they perform the indexing, where they list your site as one of those that will be included in the search engine results pages.
Ranking – This is when they assign position to all the websites that they find to be relevant to the query of the user. Your site may have been crawled, found to be significant and useful and indexed, but did you happen to land in the top spot or at least in the first five? Your answer to this question will prove if your SEO campaign has been effective.
Before learning all the SEO strategies that will improve your visibility over the Internet and will possibly grow your business, you will have to know first how search engines perform their work. This will enable you to appreciate and therefore seriously pursue SEO.