Before you begin carrying out the tasks involve in Search Engine Optimization (SEO), it is essential that you identify first how Internet users behave before and after they interact with search engines. This will let you gauge how you should build your website. Here is the step-by-step guide:
1. Something happens. They need answer.
People find the need to open their computer and connect to the Internet each time something happens. The circumstance does not have to be as huge as the coming of a hurricane in their cities. It can be as simple as they need to fix their garden and they must call someone who is an expert in landscaping. Or, they have to find a way to put babies to sleep.
2. Write words on the browser.
As they crave for information, they write words or phrases that are related to their needs. This is what we call “query”. Then they click enter.
3. Look through the search engine results.
As the search engine gathers and provides the relevant data for their inquiry, users browse through the list. Of course, they will click the one that is on top.
4. Visit the website.
As soon as they enter the website, which is ranked number one by the search engine, they start to look for the data that they require right on the web page where they are directed. They find no reason why they have to read the whole content or browse through all the pages. That specific information is what they look for – it is what they should get.
5. Should they stay or leave?
At the very instance that they find none of what they want to see, they immediately leave. Certainly, this happens in only a few seconds. On the other hand, if they see related information, they start to read. However, the decision to continue reading depends on the content. If they find data that satisfies their craving, they go on checking the entire article. They even start to look into the other write ups, hoping that they can stumble upon another content that will be useful to them. If they are very satisfied with the website, they even bookmark it so they can make a regular visit. Otherwise, they decide to exit and consider other sites in the search engine results list if they notice that nothing from the first few sentences or paragraph of the content appears to be significant.
6. Make a new search.
As explained in No. 5, this step depends on how satisfied are the users to the data they received. They make a new search if they found nothing valuable to their previous search. They check on list number two in the search results. If they are unhappy again, they click on the URL of number three. If they are dissatisfied anew, they begin to read the URLs and the descriptions to make sure of the relevancy of the information contained in the website.
Reading the items above, you will know the significance of publishing content that is written with high quality and rich in information. It makes or breaks all your SEO and marketing efforts. This is why it is very important that you are well aware of how users behave when they are online to search for data.