The web developer whom you hire to optimize your website suggested that you also employ an SEO writer to do your content and blog posts. Because you are new with SEO, you just cannot get it: Why will you pay for someone to post blogs and why will you create a blog account for your business when you already have a website?
Blogging may have started as an activity to create online diary, but it is now an effective marketing tool to increase the visibility of your company over the Internet. It lets you perform some SEO strategies to improve your search engine page ranking. What are these tactics, you may ask. Check these:
1. Write to communicate – not to sell.
Do not make your blogs appear as an advertisement. People will not read them, especially if they are not interested in the products that you market. Instead, write a content to build a communication with them. For instance, inform them how skin itching makes you feel uncomfortable and embarrassed. Discuss your experiences and how it affected your daily activities and your relationship with your friends. At the last two or three paragraphs of your blog, tell them how you find the solution in the products that you use. Remember to be as objective as you can so you can avoid doing a hard-sell and instead appear to be credible in sharing information.
2. Use keywords in your blogs.
As you write, try to include keyword phrases in your blogs. Mention your primary keyword only few times so your readers will not recognize them – but your search engines will. Mention the first one in the first paragraph.
With these keywords, it will be easy for search engines to understand your subject and index them. Likewise, use keywords in your title so it appears in the URL and in the page title. Again, you are enabling the spiders to index your page with ease.
3. Post blogs regularly.
Search engines prefer websites that are updated with their content. This is why you will have to publish articles in your website and in your blog regularly. If for any reason you think you cannot possibly do this, ask someone to do this for you. However, make sure that you read the blogs first before publication.
4. Do not forget to create anchor texts and backlinks.
WordPress allows bloggers to create anchor texts and backlinks to their content. However, make sure that it is highly relevant.
5. Do not leave the description box (or excerpt as in the case of WordPress) empty.
Have you noticed the box where you are allowed to write a summary for your content? Do not leave this blank. Give importance to this the same way as you offer value to your description meta tag, which search engines index and place in the search engine results page. Again, include your keywords here. But get easy on your words so they will appear as a blog summary – not as an advertising teaser.
With your blog posts, do not be surprised if your blog site appears to be ranking higher than your website or if at one time it is the only one that is included in the search engine results page. This is because search engines visit and index blog sites often.