You just launched your website to help promote your business. Just at the first three months, you already want to convert visits into sales. How is that possible? Primarily, a lot of efforts must be done in your content because it will serve as your gateway toward profitability. What you will do is to make it friendly to search engines through Search Engine Optimization (SEO). Aside from using keywords and backlinks, consider these guides:
Post related and informative content.
Soon as an individual writes keywords and clicks the “Enter” key to search for specific information, the search engine robots will begin to crawl. It will enter your site, read content and index it in its list of search results – if it finds related information. Otherwise, it will ignore your site.
It is for this reason that you have to make your site loaded with content and your web pages rich in information. Search engines must be able to find something to read and to digest. Now, this process of ‘information digestion’ is another opportunity that you will have to grab.
If robots do not find anything that is related to the inquiry of the Internet user, who is basically a prospective customer, it again leaves you. This is why you have to make sure that you post content that discusses about what you sell. If your product is about skin care, post articles about it. To improve your chances of landing in search results, publish product reviews, testimonials (text or video), sales pages and others. Search engines crave for these types of content.
Write for your target market.
Who comprises your target market? Are they teenagers? What about stay-at-home moms or career women? Are you targeting men? Write articles, blog posts and others that directly talk to your prospective customers. You will be able to clear yourself with search engines and they will get you to your target market once it searches for websites like yours.
Keep your content updated.
Make it a habit to update the company website. If you do not make regular updates on your content, you only give an impression that you neglect your business and your customers, in the same way that you pay less or no attention to your site. More importantly, search engines will not crawl into your site because they ignore or they give priority to sites that carry updated information.
Get easy on your content.
Sometimes, the more you want to share information with your visitors, the more likely that you will confuse them – as well as search engines. This is because in your attempt to put all the information inside your website, you only clog it with unorganized and unnecessary data. Before placing any information then, take the time to sort each of them out so you only publish what is necessary. Or else, search engines may mistakenly place you in an inappropriate list.
A lot of website owners or developers make a mistake of overusing the term “search engine friendly”. They sacrifice their whole content only to make sure that crawlers will visit and index their site and land them if not in the top spot at least in the first page of the search results.
Remember, stuffing your web pages with keywords in not the best thing to do. You will surely disappoint your visitors and they will leave your site instantly. So what happens now to your goal to sell? You see, you are making your site search engine friendly so you can rank higher in search engine results. But the primary reason that you build your website is for your customers. This is what you have to keep in mind.