Choosing keywords or keyword phrases to use to optimize your website is easy. The burden, however, lies in determining if they are effective or not. You may have to do a lot of trials and errors before you can finally say that you are on the right track when it comes to your use of keywords. If you do not wish to waste a lot of time for this, here are the things to do:
1. Research for the best keywords for your website.
You need to know what the commonly searched keywords in your industry are. Take the time to research them over the Internet and make an analysis. Using log statistics programs, you have to look for data that reveals the keywords used by your visitors to find your site. This will give you an idea of how your keywords should be phrased.
2. Make a list of keywords and keep track of their progress.
In your first attempt to use keywords in your website, complete your first list. Include them in the content title and body, as well as in the page title and headings. After one or two weeks, check the activity of your site. Was there a record of increase in traffic? If no, you will have to create and use your second list of keywords and disregard your first. Obviously, they are not useful to your SEO campaign. On the other hand, if you notice an improvement, analyze if the number is continuously increasing or fluctuating. If it is constantly moving up, you are a success (but you still have to continue tracking the progress weekly). If it is fluctuating, you may need to add new keywords, along with the ones that exist.
3. Avoid generic keywords.
Do not use generic terms. For example, never use “gym tools” or “gym equipment” as your keywords if your business is about it. Surely, a lot of websites use these terms. Take to be specific, like “cheap treadmill”, “durable exercise ball”, “exercise ball for women”, “kettlebell for men”, “gym equipment reviews” and others. As you vary your keywords, search engines will think that all these belong to different websites. Hence, you can be indexed for various searches.
4. Use helpful keyword tools to make your life easy.
Several tools are available right now to aid companies in their SEO project. One of them is Google Wonder Wheel. This supplies you with more specific keywords to use. Type the generic term and it shows you phrases that you have not thought of but will make you say “Yes, that is right!”
5. Place your keywords where search engines will find them easily.
Yes, even the placement of your keywords is important. They need to be found where search engines expect them to be: headings, Alt tag, title tag, page title, description meta tag, URL and others.
6. Regularly check the status of your keywords.
Do not allow yourself to be left behind. You should always track the activity of your website, as well check the status of your keywords.
You think you have done your best efforts to optimize your website but still you are not seeing any significant progress in your traffic. Analyze your keywords then. They may be the ‘culprit’. Remember, keywords are the ones that bring your search engines and visitors closer to your site. When users get to visit your site, they are either ready to make a purchase or looking for more information to help them decide to buy. Therefore, you ought to have this opportunity. Your keywords must be effective to assist in this process.