Placing keywords in your content is not the only approach to generate traffic in your website and to possibly increase your customer base. Optimizing the images in your website is also a great way of maximizing the opportunities brought by Search Engine Optimization (SEO). But how can you do this? This you will surely ask. It is very easy. Below are the steps to follow:
1. Look for clear and appropriate images in your site.
What is the web page all about? Is it about your company? Then take a picture of your shop and publish it in your website. What does your article tell the readers? Summer programs are essential for the honing of the particular skills of their children. Then publish images of the children who have gone to your after-school center. Choose those that show the kids performing different activities. What if you have no pictures on file? Go to sites that offer free use of photos or buy online so you can have the authority to use them on your website.
2. Name your images according to your keywords.
This approach is the same with article writing. If you insert keywords in your content for SEO, you should also include keywords in your pictures. For instance, the original file name of the image is image1.jpg, change it to homerepairservice.jpg if it refers to the home repair service that your company provides. Avoid keyword stuffing even in image optimization.
In addition, use file formats that are supported by most search engines. These include GIF, JPEG, BMP and PNG.
3. Use Alt tags or Alt text to describe your image.
The photos that you will include in your web page cannot be read by search robots for the reason that they are not texts. But you can find solution to this by using the Alt attribute. It enables you to assign alternative text for the pictures that will then be treated just like an anchor text. However, in case you already have anchor texts in a specific web page where you will place the images, make sure that you minimize the text links. Also, shorten your Alt text so it will not be considered as spam.
You create the value of the Alt text or Alt tag. For example:
<img src=”/homerepair.gif” alt=”Home Repair Service” />
Search robots will read these: home repair and home repair service.
4. Keep all your site images in one directory.
Some website owners mistakenly place their images in different directories. Never do this. You must make the path to your images simpler so the crawlers can easily find them.
In case you are using WordPress for your blog, you can still place an Alt tag for each of your image by filling in the “Alternate text” box with your keyword. This can be seen below the image that you uploaded a while ago.
Optimizing your images will help you get a better position in the search engine results pages or SERPs. This is often overlooked by some SEO specialists because they focus on using keywords for the web content. They do not realize that these images can generate traffic not only in image search but also in the SERPs. Do not be one of them. Grab this chance to optimize search engine in your site.