Off-site SEO is about backlinking. Effective backlinking requires that you submit content to article directories. However, this is not all about it. There are also other listings where you can place your links. This includes Press Release or PR directories.
Submission to PR directories works the same with article directories. There are only differences that you have to keep in mind when writing press releases for SEO:
Make your title persuasive enough to make site visitors read your press release. For the sake of capturing the attention of search engines, do not forget to incorporate the keyword phrase in the title.
In your PR, you will need to have two to three sentences for a summary. Include your secondary keywords here.
Style of writing
PR writing is not the same with article writing. It must be written in news form. You have to answer these basic questions before you can compose one: who, what, when, where, why and how. After answering these questions, you can then form them into paragraphs. You can also include other information that you think will be of help to your PR story.
Make your write up compelling enough to grow the interest of the readers, who happens to be included your prospective market. Write in the third person and include one to two quotations from the person or people in authority. More importantly, insert three to four keywords or keyword phrases in the body. This will help you optimize your press release.
About the Company
At the end of the press release, you are given the freedom to tell something about your company. Grab this chance. In two to three sentences, inform the readers about your company and what you wish to offer them and how it will benefit them. Certainly, you have to include a backlink.
PR directories will not accept your story if you will not include contact information. This is very important. If you are the owner and you are also optimizing your name because you want to be associated with your company, designate yourself as the contact person. Contact information includes name, email, phone and website.
Keep your paragraphs short. Make your whole content concise. Write only from 300 to 500 words. Do not go more than that or else, it is not a press release anymore. There is also a tendency that site visitors will not read it.
Time is of importance in press releases. Your story must be timely to deserve a space in PR directories.
What if you have no news to write?
You may be thinking: What news should I write for my company if I am only offering home repair services? Make news then. Launch a project that will offer free home repair service to lucky winner (if you can afford this). Partner with a charity project or start a charity project that will help people who are in dire need of home repair. Interview a person that is in authority. You see, it is about having the nose for news.
Submitting short news stories to PR directories will give your company the opportunity to gather backlinks from credible websites. This helps improve your search engine ranking. This also increases your visibility to search engines. Aside from this, you also get media exposure for free.