You may be new to Search Engine Optimization (SEO), but you sure heard about link buying. You may be interested in this because this will boost your link building strategy, but keep out of this as much as possible. It is very risky, especially on your part because you are just starting to learn the ropes in SEO. Here are the reasons why:
1. Google hates companies who buy links, especially from low-quality sites or sub-par directories.
Fine, you insist on buying links. Make sure that you do not buy these from low-quality or static websites. If you do, it is obvious that you are only after influencing your PageRank. This is because no reputable organization will partner with websites that have been stagnant for several months or years, particularly those that carry content with low quality. Search engine spiders can easily detect this (especially with the Google Panda Update). If Google finds out about this, you will be penalized and your business will suffer.
Now, where can you buy ‘excellent’ links? One of those that earn a good reputation is the Yahoo! Directory. What makes this so, you will surely ask. The cost is not cheap and even with the payment, it still cannot guarantee listing. If ever you get it, you cannot request a better placement for your listing. You cannot even dictate them which description to write. Yahoo editors are so strict that Google trusts them with this.
2. Link buying will drastically affect how search engines do their work.
Link buying, if allowed, will create huge impact to the services of search engines. However, this may lead to the disappointment of Internet users because they still need to open several sites before they can even reach to the one that carries the information they need. This is because when other sites are able to build links from outside their ‘territories’, they will likely place in the highest possible search engine ranking and users will bump into them first.
But what if users are not searching for the information contained in their sites but still landed to them all because they are link buying? This is the scenario that Google, as well as other search engines, does not want to happen; hence, it does everything to catch link buyers and penalize them. Now, do you wish to be one of them?
3. You are not competing fairly.
In your business, you must make sure that you have the capacity to fight against your competitors. But please, you must do this decently. Give others their fair share of the competition. Do not try to gobble on everything by link buying. Do what is ethical.
4. Think about your possible customers.
Do you think your prospective customers will love to be directed to a web page that does not contain the information they need? Of course, you do not want this to happen to them. So think of it this way: if you do not wish your clients to be in this situation, do not buy links because surely, you will do what you do not want others to do with them.
Link buying affects search engine ranking, search engines themselves, users and those that practice ethical SEO. It causes negative effects and shows greediness. Try to avoid this as much as you can.