You may be thinking, why make an effort to create backlinks to other websites when you are already doing it in your own territory? You have to realize that On-Site Search Engine Optimization (SEO) can help your website become search-engine friendly. They can easily find and understand your content and pave the way for its appearance in the search results pages. Off-site SEO, on the other hand, lets you grow your business.
Because you are linked to other sites, you are increasing your chances of being crawled by search engines. In addition, you are more likely to place higher and higher in search result pages. More and more people will be able to read about you and will be directed to your website thereby increasing traffic. They will finally know what you offer and subsequently you will get the opportunity to sell your products or services. More likely, this will convert visits into sales. This sounds exciting, right? Before your enthusiasm gets into your entire system, you will have to spend more time learning how to do it. Here are some tips for you:
1. Look for sites where you can connect.
The best approach to off-site SEO is to launch a linkbuilding campaign. Gather as many quality backlinks for your site. When we say quality, this means going further than article directories. Build connections from reputable online publications and large companies. This will surely increase the traffic as well as the integrity of your site. As you are able to create backlinks from outside your territory, search engine robots will regard this as ‘vote’, which will then pave the way for a more favorable placement in search engine results.
2. Link your site.
Now, the workload is heavy in this area. Getting backlinks works in several ways. Here are some of them:
- Write articles and submit them to article directories.
There is an abundance of article submission directories online. There is no way you cannot accomplish this task. What you will have to focus on, however, is the article writing. Can you produce three to four articles a week and submit them to Ezine and others? Can you write quality and attention-grabbing topics that are related to what your site offers? Can you write a naturally-flowing articles and not advertorials? If your answer to all these questions is ‘No’, then you will need to hire an expert writer so you will be successful in your goal. Do not forget to insert a link that will lead your readers to your website. This is the most important part of this task.
- Participate in forum posting.
Look for forums that discuss issues related to your website or specifically, to the products or services that you offer. Forum posters will be able to read what you have written. For this reason, you have to make sure that you are making a sensible point in your post. You have to make it interesting to read as well. More importantly, you have to catch their attention through your writings so they will find it necessary to visit your site.
- Tie-up with other reputable publications or companies.
This may not be easy but with patience and a surefire display of your convincing power, they will give in to your request. More often than not, they will offer you link exchange. Meaning, you will also create a backlink for them in your site.
Off-site SEO is focused more on placing your website to a higher ranking in search engine results pages. This is also some sort of product or service awareness campaign. Because people will be able to stumble upon your site from other sites, more often than not, they will read the link that will direct them to your website.