It is a sure nightmare if your company is tagged as a violator of anti-spam policies of Google, one of the commonly used search engines in the world. This will dramatically affect not only your site traffic but your site visibility as a whole. Imagine,
being removed from the search engine’s index? Especially at this time when people make their purchases online, this will definitely hurt your sales and your entire business. So if you do not want to wake up one day dealing with this terrifying
circumstance, you will have to avoid these things:
Google shares information with web developers or website owners like you so you can build a strong relationship with them – of course, minus the spam penalties. This includes a guideline that will assist the search engine in visiting, indexing and
ranking your site. More importantly, this also gives input on what Google does not want your website or company to practice only to improve your search engine ranking. Here are some of them:
- Placing hidden text or links
- Some website builders intentionally colors text or links with the same shades of the background so they are not visible on the website but readable by search engines. Either they lack the ability to insert them on their content or they have no
articles to show at all. Hence, they go for this shameful trick. What they do not know is that Google knows how to spot one.
- Displaying web pages loaded with unrelated keywords
- This frustrates users very much, especially if they are in a hurry to find the information that they are searching for. They feel cheated because it is different from the description they read in the search engine results list. Google does not
want to give poor service to its searchers; hence, it makes sure that this happens. If your website is then reported as spam by the users, you will absolutely receive penalty.
- Sending automated queries to Google
- A number of website owners or developers, in their aim to know how this specific search engine ranks web pages, make use of a software program that automatically sends possible user queries to Google. Once it detects that a particular IP address
(which may probably belong to these dishonest individuals) is questionably performing this ‘task’, it may subsequently ban the IP address from accessing Google, as well as the website. This is to protect their users from ‘unfair practices’.
- Using duplicate content
- Google does not allow websites to use the same content. It hates plagiarism. It hopes to protect the rightful owner of the article. Soon as it discovers that you are using the content of other site without their knowledge, you will not only be
charged of plagiarism but you will also receive penalty from them. What do you want then – be removed from Google index or write your own content? You make a choice.
There are other reasons why Google penalizes companies who own websites. The items above are only some of them. You will have to make yourself well-informed about this so you can prevent your website from receiving punishments. Remember, all it takes
is honest-to-goodness SEO techniques and Google will welcome you in their search engine list with widely open arms.