Your duties in your Search Engine Optimization (SEO) campaign do not end after launching your website, providing significant content and building links. Remember, search engine spiders may have visited, indexed and ranked your site better, and searchers may have finally clicked your URL and read your content but all these cannot indicate success – at least not yet. This is because you are still left with one more important task to perform: give them clear directions.
Do not let your site visitors make their own decision. As much as you can, you have to establish influence to them. So instead of waiting for their next action, tell them directly what to do: read more information about your products or services, subscribe to your email updates and to make a purchase among others. Generally, this is how an effective call to action should work—and this is what your website should include. If you have no idea about calls to action and which are the effective ones to use, read the guide below:
1. Do not hang your sentences.
You may think that nothing is wrong with your sentences because they are complete. But as an Internet marketer, you should know that “Call us today” is not as good as “Call us today to know more on how you can be rich through the Internet”. In fact, the latter sentence is more persuasive. The same goes for “Click here” button. Why settle on that when you can opt for “Your dream of having a sexy body is just a click away”.
2. Make it straight and convincing.
Do not go around the bush. Tell them what to do, like buying your products – but make it more convincing. Using “Buy here” as call to action is straight to the point but too simple. Write “Buy the recipe book today and make your husband appreciate you more”.
3. Use catchy phrases.
Wordings really work wonders when getting the huge interest of your target market. Instead of “Read reviews from our present and previous clients” to let them know about how many people have appreciated your service and how they have become successful because of your business, say “Check how we can help you sign those big fat checks”.
4. Offer freebies or discounts at the end of the call to action.
Site visitors may be more encouraged to click the link if you will offer them something, like “Enroll for a driving class today and get 10% discount”. You see, people are more eager to do something if they know that will get something from it.
5. Have a secondary call to action if you find it necessary.
In as much as you want the prospective clients to click the “Buy now” button, you still have to give them the benefit of the doubt sometimes. Make sure, however, that the outcome will be the same: They purchase your products. For instance, near the “Buy now” button, place “Reasons why you need it”. They may not have clicked the primary button and instead opted for the secondary call to action, they are not yet out of your convincing power because the second button presents more influential information that will lead them to clicking the first one.
Calls to action, as the term suggests, ask site visitors to act to something. In Internet marketing, this simply means translating visitors into clients through the use of powerful words or phrases. For this reason, website owners must see to it that they make use of effective calls to action. The guidelines above can be considered.