The structure of your website is a key factor for both search engines and visitors. It makes it easy for visitors to find what they need and it offers search engines no trouble in understanding content. As a web developer (or website owner who has knowledge in web development), you think it is easy to do. This may be true, but then again, this requires a lot of process to accomplish.
1. Put yourself in the shoes of your visitors.
As a site visitor, how do you want to find the information you need? Do you want to see a lot of pages each with specific content or do you prefer to navigate to a few pages only but with cluttered information? Of course, you will rather choose the first option. You see, ease of website navigation is not about limiting the number of web pages. It is the organization of the content that matters to them. This goes the same with search engines. They crawl and index the web page that focuses on one topic because they are able to read and understand the content easily.
2. Use call to action.
A short phrase, call to action is primarily your approach to urge your visitors to act immediately on your sales announcement. It is also your way to inform them which page to go after reading a specific content. For instance, they are in the “About Us” page where you position your company profile. At the end of the page, use this as your call to action: “Go here for more information about our products”, which when clicked will lead them to the “Products” page. With this, you make it easy for them to go from one page to another. For your call to action to become search engine friendly, insert your keyword or keyword phrase then like “For a home repair service, click here to get the lowest quote.”
3. Consider footer text links.
To make it trouble-free for people to tour your entire website, you place a navigation bar either below your header or at one side. However, you are limited with words because you cannot possible fit several of them into the bar. For this reason, consider using footer text links. This will allow you to make use of keywords, which gives you another opportunity to invite crawlers to visit and index your site. This will also allow you to display other web pages, which are often neglected because they are under the structure of an internal navigation bar. Again, visitors can go from one page to another without the need to do several clicks.
4. Name your links appropriately.
The world of Internet has common labels for links. If you are after the ease of navigation of your visitors and search engines, name them accordingly. Some of them are Contact Us, About Us and FAQ. Using this approach, it will be easy for you to build a properly-structured website.
5. Make use of a Google Sitemap.
If you want search engines to index your website appropriately, use Google XML Sitemap. It supports all the web pages that you generate. In case, you make an update in your website, it will instantly notify all the search engines about it. Now, that is easier work on your part.
Arranging the navigation of your website according to the preferences of your visitors and, most especially, according to search engines, will offer you benefits. It will help you optimize your entire website. It will then be effortless for search engine spiders to crawl into your website and find related information. Subsequently, it will possibly lead to the increase in your traffic. And who knows if profit may come next?