White Hat SEO offers long-term results. It is a Search Engine Optimization (SEO) methodology that is ethical to use by website developers and owners. It may have a goal of improving the search engine ranking of a site to generate traffic and produce sales, but it does not entertain dirty tricks to guarantee these. It follows the fair and accepted rules in traffic building, specifically the Google Webmaster Guidelines. Best of all, it works for the human audience – not only for search engine spiders.
Your focus is the content.
If you apply White Hat SEO in your campaign, users will not feel disappointed with your content. This is because it is rich in relevant information. There are keywords, a necessity in optimizing your site, but they will hardly notice them because they are only few. The visitors will also read your content from start to finish because it is interesting enough. And why not, your articles are originals and written by expert SEO writers.
Information is one in thought.
Your site has internal links. It is a technique that lets you connect one web page to another. Search engines notice these links easily. They read and check which is the most relevant to a query and index it. If your site will be fortunate, two or more pages will be included in the search engine list. This is how internal links help in improving the popularity of your site. Aside from this, these links give the search engines the impression that the whole content of the entire website is one in thought; hence, they increase the possibility of getting indexed every time a query matches them.
Let your readers, as well as search engines, understand your content through description meta tags.
In description meta tags, you can insert your keyword phrases. More importantly, you can give the summary of your content. These will help search engines understand and find the significance of your content to the information required by users. These will also assist them in locating you easily. These description meta tags, once placed in the search engine results page, will also enable users to read a part of your article.
Intelligent reciprocal linking is the key.
Another way to make White Hat SEO successful – and ethical – is to build connection with other sites. Ask them to give you a link back to your site and you will do the same for them. However, you must make sure that this agreement really happens. What you do is to tie a ‘partnership’ with a reputable company and not to anyone that offers you link exchange. In reciprocal linking, you can be successful but you can also be deceived so be wise.
Do not forget the tags.
Search engines can easily read, verify the relevance and index your site if you use tags – Alt tags, heading tags, title tags and others.
Competition is too tough in Internet marketing. This is why some people opt to do dirty tricks only to rank higher in search engine results pages than the others. They build links excessively. They overstuff content with keywords and create doorway pages. However, a good number of companies do not practice this so-called Black Hat SEO. Instead, they prefer White Hat SEO so they perform their business ‘clean’. They also choose this methodology because they also hope to create regular readers or visitors rather than to improve traffic at one time.