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Why are Heading Tags Important and How to Properly Use them

heading-tag-importanceHeading tags are essential to your Search Engine Optimization (SEO) efforts. They are your best approach toward informing search engines about the importance of your web page. Search robots will easily understand your content through this. It will appropriately refer this page to potential customers who typed the specific keywords in the browser to look for information.

Structure of Heading Tags

Heading tags have six sizes and they are written according to their importance: h1, h2, h3, h4, h5 and h6. This is how it looks in a raw HTML code:

<h1>Why are Heading Tags Important and How to Properly Use them</h1>

<h2>Structure of Heading Tags</h2>

<h3>Include specific keywords in the heading tags </h3>

<h4>Make your content reader friendly</h4>

<h5>Write your articles in inverted pyramid</h5>

<h6>Use keyword for h1 tag with or without extra words</h6>

This is the reason website owners prefer contents with subheadings.

Include specific keywords in the headings.

Yes, it is very important that you place your keywords inside the heading tags. This will allow your SEO copy to obtain better Search Engine Results Page (SERP). However, you must make sure that you are including specific and not generic keywords. Of course, these keywords must refer to the products or services that you offer. For instance, write Minnesota home repair service instead of just home repair service. This will prevent you from receiving poor indexing. In addition, consider using popular keywords. Find them over the Internet.

Make your content reader friendly.

Some take so much consideration into SEO writing that they tend to ‘force’ the insertion of keywords even if they do not fit into the sentence. Do not follow this approach or it will annoy your readers. Remember, they are intelligent enough to notice that you are trying to tweak the content to your benefit (or to sell) and not to give them information. Write content in a normal flow.

Write your articles in inverted pyramid.

Because you will tag your headings according to their significance, it is also appropriate for you to use the approach of journalists when writing: the inverted pyramid. Write the most important part of the content at the first two paragraphs. Explanation comes in the succeeding sentences. At the conclusion, summarize what you have written above and or course, highlight what is important.

Use keyword for h1 tag with or without extra words.

Do not stress yourself thinking of extra words to include in your keyword for h1 tag. You can write it as it is. On the other hand, do not waste your time trying to fit only your primary keyword for your h1 tag. You can always include extra words for it. What you need to focus on is to make sure that your h1 tag effectively communicates the topic of the whole web page to search robots.

Make your title page different from your h1 tag.

You can opt to make your title page similar to your h1 tag. However, it is better if you create two versions. This is to be able to use new keywords or to specify your keywords further. For instance, this is your title page: “How to Choose Digital Cameras”. Make this as your h1 tag: “Shopping for your Digital Camera in Los Angeles, California”. In your h1 tag, you are able to include the word “shopping” and “Los Angeles, California”, which is the location of your shop.

The heading tags, from h1 to h2, are all supported by key Internet browsers – Internet Explorer, Mozilla Firefox, Google Chrome, Safari and Opera. They do not only divide your content according to how these browsers will view their importance. They also help search robots understand the thought of your articles easily. For this reason, they can readily position your website in the results page that searches for related keywords.

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